Label R was co founded by Oriane Schoonbroodt in 2018 to fill a gap in the market. It was created with the intention of influencing ethical responsibility, environmental mindfulness, and sustainable investing. The "R" in the brand name represents reputation, risk and responsibility. The brand began with the creation of iPrism, a technology platform used to measure impact, monitor risk, score and create benchmarks, audit both desktop and on site, create custom reports, recommend due diligence guidance, and educate the company on sustainable practices. Overtime, the iPrism technology was sold and Label R focused on having a certification (or label) for companies to obtain if they qualified. While the company's product has changed over the years, the mission remains the same: to enhance your reputation. Today, Label R uses its own calculated methodology to help its clients by providing them with valuable ESG risk management, sustainability assessment, due diligence optimization, ethical investment claims of alternative funds oversight, ESG scoring and benchmarking, and reputation auditing. Label R has previously been recognized by the International Finance Corporation as the only company able to provide ESG methodology for private equity funds. While it is no longer the only company doing so, due to the competitive and growing industry, it was still the world's first of its kind and it continues to evolve each and every day.